BAI communication should always incorporate a rigorous and
secure vision, maintaining its global and local positioning,
as well as its aspirations for the future.
To convey and enhance the competence and rigor of the banking institution
To represent proximity, security and trust, but also our assets, which reflect their degree of utility
Representation as a World Bank, with special emphasis on our origin: the African continent
To frame our expansion as an effective and valued link to the rest of the world
All BAI communication, with particular emphasis on visual
aids, should take into account the values by which the Bank
is governed, but also incorporate its vision and positioning
in Angola and the African continent.
- Angolan development (local)
- Confidence in the continent’s assets
- Banco Angolano de Investimentos (Angolan Investments Bank)